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3C Robot Market is Booming!

Date：2017-07-27 Read：

Years ago, " robot replaces of operator" was brought in and now it is blossoming in some companies. Although the sound " robot takes away job" is till there, along with the condition that population bonus turns to be talent bonus in China, labor cost increased and its percentage in prodution cost keeps going higher, "robot replaces operatos" is the trend. As the top 2 market after automobile, 3C(Computer, Communication, Consumer Electronic) industry is becoming a new battlefield for robot suppliers.

1) 3C products become thiner and lighter, intensity is higher. Human operation cannot meet production process improvement. Low efficiency, high error rate and other issues lead to present situation "robot replaces operator" is a extermely urgent.
2) Labor cost increased while recruitment is more difficult. Meanwhile robot cost decreased, its adavantages over human operator become clear.

3C Robotic Market is rather huge

1) Till the end of 2016, sales amount of 3C products reached 9.8 trillion, a huge market is the base of robotic application development.
2) Industrial robot market grows rapidly. In 2016, 90,000 sets of industrial robots were sold which is 31% increment then 2015 and is higher than world average incremnet 14%.
3) The sales growth of robot in 3C industye is faster than other market. GGII census showed selling quantity of robot in 3C household appliance is 20,700 sets in 2016 which was 47.9% more than 2015.
4) Robotic application has a big potentiality in 3C market. The intensity of 3C robot in China is below 20 which is far away from automobile robot market intensity (392) and 3C robot intensity in Japan and South Korea(1200), thus Chinese 3C market is pretty huge.

Obstacles for 3C robot market development.
1) 3C products owns a short life time which meands robotis application for it will also have a short life time. So companies will have a problem they cannont get back investing cost.
2) For robot supplier, there are many downstream companies who have different requirement for robot model while have small demand, which makes it difficult for OEM.
3) For 3C companies, present robot is not flexible enough to match with frequent process changes, but human operator is more flexible.

Along with increasing of labor cost and decreasing of robot price, robot investing refund duration is getting shorter. And with improvement of standardized design and flexibility of robot, robot supplier and 3C company will solve these problems.

3C robot could help to boost national brand robot.
1) China occupies 70% capacity of 3C products, our national brand robot supplier knows more about lastest process and demand, they own more advantages than imported brand.
2) With the same material cost, the price for natinal brand robot is only 1/2 or even 1/3 of same level imported robots.
3) 3C in another big market after automobile industry. Automobile market is now a red sea, it is already occupied by " Gaint four families" (ABB, KUKA, FANUC, YASKAWA), national brand robots are not comparable to them. 3C market is still a blue sea which leaves a good developing environment for national brand robot, thus 3C robot could boost them for a bigger market.

All round system integrator get a blossom opportunity.
1) They are a powerful system integrator. They could offer best solution according to customer demand.
2) They have the ability to develop and manufacture robot. Self-developed robot and system integration ability break original limits of being pure system integrator or pure robot manufacturer.
3) They own advanced robot technology. On the one hand, they could lower the cost, on the other hand, they could hold competitve strength.